Martha sets up a North American Design Research Center to pave the way for global development!

From March to April, in the early spring of the United States, in this hopeful season of recovery, the Martha North American Design Institute was formally established in Atlanta, USA. The inauguration ceremony was held by Martha’s chairman, Mr. Liang Zhijian, and Martha (USA) Rick Meade, the marketing director of the branch, and colleagues Wendy, Narsakk and James Wong of the branch, and Franke Boton, the chief designer of Martha America; the establishment of the Martha (US) branch and the North American Design Research Center This is an important step in the process of cultivating foreign markets, accurately discovering the needs of foreign sales, and contacting the best foreign designs. In a strong artistic design atmosphere, great product designs can be bred.

As early as 2013, Martha set up an office in Los Angeles. After years of in-depth market sales and field inspections, it decided to establish a branch and design research center. Even if there is trade friction, it is short-lived. The globalization of a company is a long-term process. Only by looking to the future and constantly laying the groundwork for the future can we achieve a more dazzling future.
Why choose Atlanta?

Atlanta is located in the eastern part of the United States and is the capital of the state of Georgia. The state is located in an important geographical location connecting north and south and east and west. It has an efficient and seamless connection of sea, land and air transportation and logistics network system. Atlanta is the gathering place of ten richest people in the United States. , There are many rich Americans with more than tens of millions of dollars living here. In 2013, Atlanta was named by Time Magazine as the biggest city for wealthy Americans who want to start a business. There are only four states in the United States with two or two colleges ranked in the top 25 in the country, and Georgia, where Atlanta is located, is one of them. In addition, Georgia has 68 vocational and technical colleges, which can provide the best human resources for all kinds of enterprises in Atlanta. CNN, TBS, Delta Air Lines, Coca-Cola, United Parcel and other large group companies are headquartered here.

It can be said that Atlanta's environment is unique. The logistics system, economic strength and future development potential talent resources are suitable for Martha's discovery needs.


Why set up a North American Design Research Center?

Since the reform and opening up, China has become the second largest economy in the world, with a high degree of liberalization and a broad international vision, and has gradually become a holy place for trends. The younger generation in China is also happy to accept designs from different countries. In terms of decoration, European style, American style, Nordic style, Mediterranean style, etc. are very popular among Chinese people. Therefore, it is increasingly important to design shower room products with different cultures and styles; in China, it is not difficult to design a certain style of products, but the difficulty lies in the integration of style culture and style characteristics, as well as the combination with pragmatism ; Therefore, it is imperative to get in touch with foreign excellent design and culture.
The advantages of American art design!

The United States is the world's financial center, a highly open country, and a frontier of trendy design. Because the United States is an immigrant, its design field is also diversified, and it is the country with the highest acceptance of diversified design. Whether it is industrial design or home decoration art design, American innovation and technology have always been at the forefront of the world, and the degree of intelligence is high. The United States inherits the excellent design culture of various countries, and with the further expansion of globalization; facing a diversification His design culture is a developed country that has experienced national changes and mixed cultures. His greatest design is not biased towards a certain style, but a fusion with the times, and he attaches great importance to the commercial operation and promotion of art design.
In the world of home improvement design industry, the model that can be compatible and packaged is American design. Perhaps it is because of the obvious personal style characteristics of American home improvement designers, cultural tolerance and dedication to details, American interiors incorporate various European styles and oriental elements. Therefore, the overall characteristics of the home improvement design industry in the United States are quite full of flowers. This is the general trend of domestic home improvement design today, and it is also the design method pursued by Chinese interior home improvement designers.
American designers’ pragmatism in design and the daring to create and innovate. After our long-term running-in exchanges, we have considered and integrated product requirements and design, product and appearance, design and application, design and materials, etc., to design suitable for the public For the shower room products we consume, we will exhibit some products at the Shanghai International Kitchen & Bath Show from June 5 to 8. Please wait and see.……

As early as 2013, Martha set up an office in Los Angeles. After years of in-depth market sales and field inspections, it decided to establish a branch and design research center. Even if there is trade friction, it is short-lived. The globalization of a company is a long-term process. Only by looking to the future and constantly laying the groundwork for the future can we achieve a more dazzling future.